Local Services Ads put your business above the map with the Google Guaranteed badge, and you only pay for real leads.
We handle screening and verification to earn the trust badge.
Appear above the map pack for high-intent local searches.
Budget tied to actual leads, not clicks or impressions.
Calls and messages captured and followed up in JBL Connect.
More reviews to improve ranking and lead volume.
Continuous management to lower your cost per lead.
Google Local Services Ads sit at the very top of the page — above regular Google Ads and the Map Pack — and you pay per lead, not per click. Qualified businesses earn the Google Guaranteed badge, a powerful trust signal that wins clicks and calls from homeowners.
For home-service businesses, LSAs are one of the highest-ROI channels available, because you only pay when a real customer contacts you.
1. Setup & verification. We guide you through licensing, insurance, and background checks to earn the Google Guaranteed badge.
2. Profile optimization. We build a complete, optimized LSA profile with your services, areas, and hours to maximize lead flow.
3. Lead management. We monitor leads, dispute invalid ones to keep your costs down, and route valid leads into JBL Connect for fast follow-up.
4. Reviews & ranking. We help generate the reviews and responsiveness that improve your LSA ranking and lower your cost per lead.
You pay per lead rather than per click, and lead prices vary by industry and area — often $15 to $90+ per lead. You set a weekly budget, and we help dispute invalid leads so you only pay for genuine inquiries. We will estimate your numbers on a free discovery call.
It is a green checkmark badge Google awards to verified businesses that pass license, insurance, and background checks. It appears on your LSA listing and signals trust — and it can come with a Google-backed guarantee for customers, which boosts your conversion rate.
Most home-service categories — plumbing, HVAC, electrical, roofing, landscaping, cleaning, and more — are eligible, subject to licensing and insurance verification. We will confirm your eligibility and handle the verification process.
LSAs charge per lead and sit above Google Ads with the Google Guaranteed badge; Google Ads charge per click and offer more control over keywords and landing pages. Many businesses run both — we will recommend the right mix.
Yes. If you receive a lead that is spam, out of area, or not a real service request, it can be disputed with Google for a credit. We actively monitor and dispute invalid leads to keep your cost per lead low.
Book a free discovery call to see if LSA fits your business.
