Excellent. Josh is very knowledgeable and responsive. With Josh implementing his strategies, we moved up in our Google rankings within 3 weeks. We're on the first page and that has a big impact on the business. Will be back for more!
Content that ranks, builds trust, and drives leads
Blog posts, guides, and video built on real keyword research, content that earns rankings and answers your customers questions.
What is included
Content strategy
A keyword-driven plan that targets what your customers search.
Blog & article writing
Expert, on-brand articles that rank and build authority.
SEO content
Service and topic pages optimized to capture organic traffic.
Video content
Short-form and explainer video that builds trust and reach.
Lead magnets
Guides and checklists that turn readers into leads.
Distribution
Promotion across email, social, and your Google Business Profile.
Content is the fuel for SEO and AI visibility
Search engines and AI assistants reward businesses that answer their customers questions thoroughly. Without consistent, helpful content, your site has nothing to rank and nothing for tools like Google AI Overviews and ChatGPT to cite. Great content is how you earn that visibility and the trust that comes with it.
It also compounds: every article and guide you publish keeps attracting and educating prospects long after it goes live, lowering your cost per lead over time.
Content built on research, not guesswork
1. Research. We use tools like Ahrefs and SEMrush to find the questions and keywords your customers actually search, then map them into topic clusters.
2. Create. Our writers produce expert, on-brand articles, guides, and video scripts that genuinely help your audience.
3. Optimize. Every piece is optimized for on-page SEO and structured with schema so search engines and AI can understand and surface it.
4. Distribute & measure. We promote content across email, social, and your Google Business Profile, and track rankings, traffic, and leads it generates.
Content marketing questions, answered
How much does content marketing cost?
Most content programs range from $1,000 to $4,000 per month depending on how much content you publish and whether video is included. We build a plan around your goals and budget on a free discovery call, with reporting on rankings, traffic, and leads.
How much content do I need?
Quality and consistency matter more than volume. For most local businesses, a steady cadence of a few well-researched, well-optimized pieces per month outperforms a flood of thin posts. We focus on the topics most likely to rank and drive inquiries.
Does content marketing actually help SEO?
Yes - content is one of the core pillars of SEO. Well-researched, optimized content targeting the right keywords is how you rank for more searches, earn backlinks, and build the topical authority Google rewards. It works hand in hand with technical and local SEO.
Can content help me show up in AI answers?
Yes. Clear, well-structured content that directly answers customer questions - paired with FAQ and schema markup - is exactly what AI tools like Google AI Overviews, ChatGPT, and Perplexity cite. This is the foundation of answer engine optimization (AEO).
How long until content marketing drives results?
Content is a compounding investment. You will typically see rankings and traffic build over 3 to 6 months, then accelerate as your library and authority grow. Unlike ads, the leads it generates do not stop when you pause spending.
Growing businesses trust JBL
Real 5-star reviews from the businesses we serve.
Josh is extremely knowledgeable about all things digital marketing. He spent time getting to know me and my business, and even took a look at our SEO presence to give me his honest feedback. I especially appreciate Josh's honesty in indicating that his firm doesn't currently specialize in my industry. Josh and his firm are trustworthy and I believe have the necessary expertise to take business's digital marketing efforts to the next level. I highly recommend JBL and Josh.
I recently worked with Josh to enhance my Google business page and improve my local ranking on Google. I must say, I'm delighted with his services! What impressed me the most was how he answered my questions with personalised videos, providing in-depth information and guidance. Josh is trustworthy and has already helped me rank higher locally. I'm excited to see more positive results as time goes on. Highly recommend his services!
Ready to build content that compounds?
Book a free discovery call and we will map the right Growth Program for your goals.
