Done-for-you marketing built to book more jobs
Three programs for contractors and home service businesses ready to scale. Not sure which fits? Take the 60-second Growth Program Finder below.
Not sure which program fits?
Find Your Growth Program in 60 Seconds
Answer 3 quick questions and we'll match you to the right plan.
What's your #1 goal right now?
What monthly budget are you working with?
Program fee, separate from ad spend
Where are you with your website & SEO?
Your recommended program
Prefer to talk now? Call (858) 630-6852Starter Growth Program
Google Ads
- Google Ads + Google Local Services Ads
- Campaign Setup & Management
- Unlimited Landing Pages
- Monthly Report + Dashboard
- Conversion Tracking + Optimization
- JBL Connect CRM - Basic Access & 24/7 Live Human Support
- NewFree Kickstart: we reactivate your past leads and customers in your first 30 days
- NewInstant Call Connect: web leads rung through to your office in about 2 minutes
- NewMissed-Call Text Back
- NewBooked Appointments + Sales Sent Back to Google Ads
- NewLost-Lead Reasons Fed Back Into Your Ads
Standard Growth Program
SEO & Google Ads
- Everything in the Starter Program
- Monthly 1-on-1 Call
- New Website Build
- Search Engine Optimization (SEO)
- Content Writing
- Project Submissions
- Google Business Profile Optimization + Management
- Reputation Management
- NewAutomatic Google Review Requests After Every Job
- Citation Creation + Maintenance
- Syndicated Press Releases
- Google Analytics + Search Console Setup + Reporting
- Website Hosting
Comprehensive Growth Program
SEO, AEO, Google, Meta & YouTube Ads
- Everything in the Standard Program
- Answer Engine Optimization (AEO)
- Unlimited Project Submissions
- Meta (Facebook + Instagram) Ads
- Website + Social Media Retargeting Ads
- YouTube Ads
- Premium Syndicated Press Releases
- Backlink Building - Guest Posts + Niche Edits
- JBL Connect CRM - Premium Access
- NewRevenue Tracking: JBL Connect linked to your CRM, project management software or EHR
- NewProject Showcase Emails to your past customers and leads
- NewAI Answering Backup After Your Team
- Unlimited Support
All prices in USD. A minimal $500 startup fee and a 6-month initial commitment apply, then month-to-month. You only pay your first month to start. Growth Program clients pay JBL Connect usage (calls, texts, emails and AI minutes) at cost, with no markup. For most businesses it's a small amount each month.
We feed your real sales back to Google and Meta
A lot of ad accounts are tuned for clicks, click-through rate and cheap leads, because nobody ever sends the bookings and sales back to the ad platforms. We set up those connections, so your ads learn from the leads that turned into paying customers.
A question for your current agency
Is your agency sending your booked appointments and sales back to Google and Meta? If not, the platforms are scored on clicks and form fills, and that is what they will keep finding for you.
The platforms learn from what you feed them
Google and Meta use AI to decide who sees your ads, and it chases whatever signal you give it. Feed it every form fill and you get more form fills, junk included. Feed it the leads that booked, the jobs you sold and what they were worth, and it goes looking for more customers like your best ones.
Your ad account is yours
Your Google and Meta ad accounts belong to you, along with their conversion history and everything the platforms have learned from it. We never hold an account hostage. Our job is to make that account worth more every month you run it.
Now included in the Growth Programs
A free kickstart: we bring your past leads and customers back
In your first 30 days we run a reactivation campaign to your old leads and past customers by text and email, and book the replies onto your calendar. It comes with every program at no extra cost, so you can have booked jobs coming in while the new ads and SEO build. Texts go out from your own approved business number and emails from your own domain.
On the Comprehensive program, every finished project you submit also goes out as a short, branded email to your past customers and leads, with the photos and the story of the job. We pull that list from the CRM or project management software you already use, so nobody has to export a spreadsheet. Your list keeps sending referrals and repeat work instead of going cold.
Revenue tracked back to the ad
We'll do what we can to link JBL Connect to the other software you run your business on, such as project management tools like JobTread, Jobber or ServiceTitan, QuickBooks, or your EHR if you're in healthcare, and build the connection around how you work. When a job sells, the amount comes back into JBL Connect and goes to the campaign, ad and keyword that brought the lead in. We use that to optimize your Google and Meta ads toward paid work instead of form fills, and your revenue dashboards show what each campaign actually earned.
Instant Call Connect
When a web lead comes in, JBL Connect rings your office within about 2 minutes, tells you who it is, and connects the call while the lead is still thinking about the job.
Bookings and sales sent back to the ad platforms
When a lead books on your calendar or becomes a sale, we send it back to Google Ads (and Meta, if you run Meta ads with us), so the platforms optimize toward people who book and buy.
Lost-lead reasons that shape the ads
Your team marks why a lead didn't buy: price, out of area, wrong service, went with someone else, timing or no response. We review those reasons each month and cut the keywords and ads bringing in the wrong people.
Missed-call text back
Miss a call and the caller gets a text from your business within a minute, before they move on to the next company on the list.
Review requests after every job
Customers get a short text and email after the job with a direct link to your Google review page, so new reviews keep coming in without anyone having to remember to ask.
AI answering as backup
Your receptionist answers first, then a backup person. If nobody can pick up, an AI assistant answers, says it's an AI, and takes the caller's details for your team.
Instant price estimator
Website visitors answer a few questions and get a price range in about 60 seconds, built from your own pricing. It answers the first question most people have and hands you a lead who already knows the ballpark.
What's already running inside JBL Connect
JBL Connect runs on HighLevel. Plenty of agencies hand their clients a blank HighLevel account: the tools are there, but every workflow, every piece of tracking and every message still has to be built and kept working. Yours comes set up with more than 100 tested workflows, plus the tracking and AI we've added on top, built around how a service business actually wins jobs.
Every lead caught, fast
- Calls, web forms, web chat, Facebook and Instagram messages land in one inbox, on your computer or the mobile app.
- Instant Call Connect rings your office within about 2 minutes of a web form and puts you through to the lead.
- Miss a call and the caller gets a text from your business within a minute.
- New callers are added to your pipeline automatically, so phone leads are tracked and followed up like form leads.
- Standard + ComprehensiveSpeed-to-lead alerts: if nobody has contacted a new lead after 5 minutes, your team gets a text, then another at 20 minutes, then a task at 4 business hours.
Follow-up that runs itself
- Appointment confirmations and reminders go out by text and email.
- Cancellations and no-shows get an automatic rebooking sequence that asks them to pick a new time.
- Callback requests get repeated call attempts until someone connects.
- Leads who aren't ready yet get long-term check-in texts and emails, and drop out the moment they reply.
- Referral requests and holiday messages keep past customers thinking of you.
Every lead traced to its source
- Every new lead is tagged by where it came from: Google Ads, Meta, Google Maps and search, ChatGPT and other AI search, social, referral or direct.
- The ad click, keyword and landing page are saved with the lead, even when the visitor looks around a few pages before filling in the form.
- Calls to your ads tracking number are marked as ad calls.
- Booked appointments and sales go back to Google Ads and Meta with their value.
- Lost-lead reasons are recorded, so each month we can cut what brings in the wrong people.
AI that helps your team
- Recorded calls are transcribed, and AI writes a short summary on the contact: what the caller wanted, how the call went, the follow-up needed and the pipeline stage it belongs in. Our team checks the suggestions.
- Likely spam callers are flagged, and junk leads are kept out of your reports.
- ComprehensiveAfter your receptionist and a backup person, an AI assistant answers, says it is an AI and takes the caller's details.
- Add-onPrice estimator leads arrive with their answers and price range already on the contact.
Reviews and repeat work
- Standard + ComprehensiveReview requests go out by text and email after every job, with a direct link to your Google review page.
- The free reactivation kickstart tests two opening texts against each other to see which one gets more replies.
- Old leads that went quiet are tagged by how long ago, so they can be brought back at the right time.
- ComprehensiveFinished projects go out as branded showcase emails to your past customers and leads.
Clean lists, compliant texting
- STOP and unsubscribe requests are honored automatically.
- A bounced email triggers a text asking for the right address, and wrong numbers are flagged.
- Texts go out from your own registered business number, and emails from your own domain, set up so they reach the inbox.
Set up and supported by people. We connect your phone numbers, calendars, website forms and ad accounts, train your team on an onboarding call, and you get 24/7 live human support inside the app.
JBL Connect vs a blank HighLevel account
Free Tool
What Could Marketing Be Worth to You?
Enter your numbers and see your projected booked jobs, revenue, and ROI.
Estimates based on the numbers you enter. Real results vary by market, offer, and season - we’ll give you honest projections on a free call. Program prices exclude ad spend.
Why JBL vs a Generic Marketing Agency
The difference between a partner who specializes in home services and an agency running the same playbook for everyone.
| JBL Digital Marketing | Generic Agency | |
|---|---|---|
| Industry focus | Contractors & home service businesses | Any business that signs up |
| Who runs your account | A real human who reads your data and explains it | Outsourced manager you never meet |
| Reporting | Plain-English monthly call with the person doing the work (Standard and Comprehensive) | Auto-generated PDF dump, no context |
| Lead handling | CRM + AI that follow up and help close leads | Hands you leads and walks away |
| Scope | Done-for-you full stack: site, SEO, ads, LSA, Meta | Picks one channel, hopes for the best |
Common questions
What is included in every program?
Every program includes expert strategy, campaign management, ongoing optimization and plain-English reporting, plus JBL Connect, our CRM. Every program also comes with a free reactivation kickstart in your first 30 days, Instant Call Connect, missed-call text back, as many landing pages as your campaigns need, and your booked appointments and sales sent back to Google Ads.
How many landing pages do I get?
There is no limit, on any program. We build a dedicated landing page for each service, offer or campaign that needs one, and add more whenever a new campaign calls for it.
What is the free kickstart?
In your first 30 days we run a reactivation campaign by text and email to your past leads and customers, and book the replies onto your calendar. It comes with every program at no extra cost, so you can have booked jobs coming in while the new ads and SEO build. Texts go out from your own approved business number and emails from your own domain.
What happens when a new lead comes in?
JBL Connect rings your office within about 2 minutes, tells you who it is, and connects the call while the lead is still thinking about the job. If you miss a call, the caller gets a text from your business within a minute. On the Comprehensive Growth Program, an AI assistant answers as a backup when nobody on your team can pick up, says it is an AI, and takes the caller’s details for your team.
Do you send our booked jobs and sales back to Google and Meta?
Yes, on every program. When a lead books or becomes a sale, we send it back to Google Ads (and Meta, if you run Meta ads with us), so the platforms optimize toward people who book and buy instead of cheap clicks. Your team also marks why lost leads didn’t buy, and each month we cut the keywords and ads bringing in the wrong people.
Is there a commitment, and do I pay it all upfront?
We require a 6-month commitment because that is how long it takes to see the full impact, plus a $500 startup fee. You do not pay all six months upfront. Just your first month gets you started, then we bill monthly.
What happens after 6 months?
We continue month-to-month. You can cancel anytime after the initial commitment, but most clients stay and many move into a higher program as they grow.
What about ad spend?
Ad spend is separate from your program fee and goes directly to Google, Meta, or other platforms. We will recommend a budget based on your market and goals.
Do I pay for JBL Connect usage?
Yes, but only at cost, with no markup. Calls, texts, emails and AI minutes are billed monthly from what you actually use, at the same rates our software provider charges us. For most local service businesses that’s roughly $10 to $50 a month. We set up and maintain the automations and AI inside JBL Connect at no extra charge.
Who owns the ad accounts?
You do. Your Google and Meta ad accounts belong to you, along with their conversion history and everything the platforms have learned from it. We never hold an account hostage.
How soon will I see results?
Paid advertising can drive leads within the first week. SEO typically builds over three to six months. We set clear expectations on your discovery call.
Can you connect to the CRM or job software we already use?
Yes. JBL Connect comes with every program. On the Comprehensive Growth Program we also do what we can to link it to the CRM, project management software or EHR you already use, such as JobTread, Jobber, QuickBooks or ServiceTitan. That link is what lets us show revenue by campaign, ad and keyword on your dashboards, and move Google and Meta budget toward the ads that bring in paid jobs.
How do I choose the right program?
Use our Growth Program Finder near the top of this page to get an instant recommendation in about 60 seconds, or book a free discovery call and we will match you based on your goals, market, and budget. No obligation.
Growing businesses trust JBL
Real 5-star reviews from the businesses we serve.
Ready to book more jobs?
Book a free discovery call and we will map the right Growth Program to your goals. No pitch deck, just a real conversation.